Sempuls features

Local Grid is a grid of geolocation points around your business. Sempuls checks your Google Maps Business Profile ranking at each grid point, showing your visibility range on a heatmap.

Yes — on the Pro plan you can monitor up to 30 Google Business Profiles, and on Agency up to 50. Each location can have its own Local Grid.

No, as long as the content is actually rewritten, not copied. A Google Business Profile post and a blog article differ in length, tone, structure and audience – Google treats them as two separate documents. A problem only arises if you literally copy fragments of 1:1 – then Google Business Profile may reject the post as spam, and Google may lower the page's rank. Good AI that generates a post from an article URL always rewrites rather than summarizes.

At most once every 6 months, and only if the article has been updated or the context has changed (e.g. seasonality). Repeating a post from the same source at shorter intervals is a thin content signal for AI and discourages your profile's followers. That's why source tracking ("Used") is key – without it you'll lose track after just 30-50 posts.

One article = one Google Business Profile post. Trying to squeeze 2-3 posts out of the same article leads to redundancy and cannibalization of AEO signals. It's better to write two shorter articles than one long one if you plan to recycle.

It depends on the tool. Sempuls uses built-in access to Claude Haiku – generating one post costs about PLN 0,008, so even with 200 posts a month the expense is negligible. Some cheaper tools use free alternatives, but the quality of prompts and rewriting is then lower.

Three metrics give the full picture: the number of Google Business Profile views in "Insights", the number of clicks on "Website" from the profile (Google Search Console will show traffic from domain.com/blog/* by referrer), and your business's position in the Local Pack for your main local keywords. First results show after 4-6 weeks, full results after 3-6 months of consistent publishing.

Only partially. GBP profiles can only be created for businesses that serve customers face to face or in a specific geographic area (service-area business). If you run only an e-commerce store shipping packages across Poland, blog → GBP recycling doesn't apply. In that case, it's better to focus on blog → social media and blog → newsletter recycling.

Start with the blog, not Google Business Profile. Without systematic blog content production there's nothing to recycle, and writing 2-3 Google Business Profile posts a week from scratch doesn't scale. A cheaper investment is building a backlog of 20-30 good blog articles – that gives you material for 6 months of Google Business Profile posts.

AEO is optimizing content for AI answer engines — such as Google AI Overviews, ChatGPT, Perplexity, and Gemini. Sempuls analyzes whether your content meets the criteria for being cited by AI.

AI buttons are buttons on a business website that, when clicked, open a language model (ChatGPT, Perplexity, Claude, Gemini, and others) with a ready-made question about your business. Each button points to a different AI model and leads to a chat interface with a pre-filled prompt containing the business name, category, address, and a backlink. You can add them to any business website — in Sempuls they are generated automatically on every business profile page.

Yes, they work on three levels. First, each click generates a session in an AI model with a specific question about your business — the model opens your site and reads its content. Second, users often share these answers further (screenshots, copying to social media), which builds brand mentions across the internet. Third, in the long term the brand appears in the training corpus of subsequent model versions — and then AI starts citing it even without fetching the page.

Every language model has its own training corpus, its own search mechanism and its own user base. ChatGPT dominates the general segment, but Perplexity is preferred by professionals looking for sources, Claude is chosen by people who value accuracy, Gemini dominates on Android, Copilot is preinstalled in Windows, Grok is growing on X, and Meta AI integrates with WhatsApp and Instagram. The fact that ChatGPT knows your business doesn't mean Claude or Mistral does. 10 buttons means 10 independent chances of being cited.

They are safe. All links have rel="nofollow noopener noreferrer" attributes — they don't pass SEO value to AI platforms and open in a new tab, so the user doesn't lose their session on your site. Adding AI buttons doesn't change the page's structure or content, so classic SEO stays untouched. On the contrary — signals generated by higher engagement and new external links (from shared AI answers) also strengthen rankings in classic Google results.

An optimal prompt contains three elements. First: a clear instruction to describe a specific business ("Introduce company X" works better than "Tell me something about this company"). Second: key identifying data — the name, business category, address. Third: a request to cite and name the source ("Use quotes from the content and give the source: https://twojafirma.pl"). The optimal prompt length is 2-3 sentences, up to about 250 characters after encoding.

Three metrics are worth tracking in the first 3 months. First: the number of button clicks (measured in Google Analytics 4 or your own tracker) — it shows which model your users choose. Second: referral traffic from AI domains (chat.openai.com, perplexity.ai, claude.ai) as a referrer in GA4 — a sign that models have started citing your site. Third: direct brand mentions in AI answers — manual checking or tools like Sempuls AI Citations, which monitor brand appearances across 8 models at once.

Unfortunately, no. AI buttons require a page to place them on — Google Maps alone isn't enough, because language models don't have access to the Google Maps database and can't "fetch" your profile. The good news: in Sempuls every business in the database automatically gets a generated business page (e.g., sempuls.com/your-company) with built-in AI buttons. It's an ideal solution for small businesses that don't have their own website but want to be visible to AI.

No. AEO is a layer on top of SEO. Without good SEO your site won't make it into retrieval, so AI will have nothing to cite. AEO adds optimizations at the structure and schema level that increase the chance of being selected from the index.

Technical changes (schema, H2/H3 structure, BLUF, llms.txt) – 2–4 weeks for an average site. First citations in AI Overviews – 4–8 weeks after indexing. Steady growth – 3–6 months.

Sometimes yes – for informational queries CTR can drop by 30–60%. But for transactional and local queries traffic grows, because AI directs people to specific offers. Strategy: focus on keywords with purchase intent.

You can – via robots.txt. But then you lose free brand exposure. Most companies in 2026 deliberately allow AI bots, because a citation with a link is free PR.

Partly. Each engine has its own preferences (Perplexity loves tables, ChatGPT – lists, AI Overviews – short definitions). But 80% of optimization is shared and works everywhere.

Writing overly long, "everything about…" articles. AI doesn't cite 3000-word threads. It cites specific, short answers. Instead of one mega-article, it's better to have 5 focused answers on separate URLs.

No, but it changes how you optimize content – more detail is needed.

Yes, if it provides the best-quality answers on a given topic.

Most of the time, yes – which is why it's worth optimizing your copy for that goal.

Sometimes after just a few content updates and implementing structured data.

It's a dedicated view in Search Console, launched on June 3, 2026, that shows how often your pages appear in Google's generative features – AI Overviews and AI Mode in search and in Discover. You'll find it under Performance → Search results.

No. The first version shows only impressions, pages, countries, devices and dates. Data on clicks, click-through rate and queries is missing. Google has announced that more metrics will be added in the future.

The feature is rolling out in stages – first to a subset of site owners in the UK, then globally. Polish sites may not have access yet. Check Search Console periodically, because the reach will keep expanding.

Yes. Google is testing a switch that lets you opt out of AI features. Opting out means no impressions or traffic from those features, but according to Google it does not lower your position in regular search results. For most businesses, we recommend staying in.

Not yet. The report lives only in the Search Console interface – the API (searchanalytics.query) doesn't yet have a separate type for AI Overviews or AI Mode. You can only export the data to CSV manually. Historically, Google's API catches up on such reports a few months after they launch in the dashboard.

Yes. Google's generative features rely on the same index and ranking systems as classic results. Clear content, structured data and strong E-E-A-T signals help you get cited by AI in exactly the same way they help in traditional search.

It works on most devices, although some browsers may block some events.

No, but GTM makes implementing and managing events much easier.

Not always – a click initiates the call, but you can't be sure the conversation actually took place.

Indirectly, yes – the data helps you improve UX and conversions, which affects the quality of your site.