Terms of service

1§1. General Provisions

These Terms of Service (the "Terms") set out the rules for using the Sempuls website (the "Service" or "Sempuls"), available at sempuls.com, including the terms for providing the service by electronic means within the meaning of the Act of 18 July 2002 on the provision of services by electronic means.

The service provider and operator of the Service is:

Visomedia Konrad Grodecki
ul. Trzebowiańska 9, 54-153 Wrocław
Tax ID (NIP): PL8942787033
Email: info@sempuls.com
Phone: +48 518 080 457

Acceptance of the Terms is voluntary, but required to create an account and use Sempuls.

2§2. Definitions

• Service / Sempuls — the SaaS platform available at sempuls.com, including the user dashboard, the SEO/AEO modules and all subpages.
• Service Provider — Visomedia Konrad Grodecki, with details as in §1.
• User — an individual with full legal capacity, a legal entity, or an organizational unit without legal personality that uses the Service.
• Consumer — a User who is a natural person performing a legal act not directly related to their business or professional activity (Art. 22¹ of the Civil Code).
• Entrepreneur with consumer rights — a natural person running a sole proprietorship who enters into a contract directly related to their business activity where the contract is not of a professional nature for them (Art. 38a of the Consumer Rights Act).
• Account — the User's individual account in the Service, identified by a login and an email address.
• Plan / Subscription — a paid service package chosen by the User, with a defined scope and price, provided during a billing period (monthly or annual).
• Price List — the current list of plans with prices, available at sempuls.com/cennik. The Price List is an integral part of the Terms.
• Digital Content — data produced and delivered in digital form (within the meaning of Art. 2 point 5 of the Consumer Rights Act), including reports, audits, AI-generated content, SERP data, and Local Grid maps.

3§3. Type and Scope of Services

Sempuls provides access to a SaaS application that enables the User to run SEO and AEO activities on their own, including in particular:

• monitoring keyword rankings in Google search results;
• monitoring the visibility of the Google Business Profile on maps — the Local Grid module;
• generation of SEO/AEO content using AI models (Claude, Gemini and others);
• technical site audit, internal link analysis, content audit for AI Overviews;
• integration with Google Search Console, Google Business Profile, Google Analytics;
• automated reports and alerts.

The detailed scope of features depends on the selected Plan — the full list of features and limits is available at sempuls.com/cennik and in the User's dashboard.

4§4. Technical Requirements

Using Sempuls requires:

• a device with Internet access and a modern browser (Chrome, Firefox, Safari, or Edge, in a version released within the last 24 months);
• an active e-mail account;
• JavaScript and cookies enabled in the browser.

The Service Provider is not liable for disruptions resulting from the configuration of the User's device or their network access.

5§5. Registration and Account

Creating an Account requires completing the registration form, providing a login, e-mail address and password, and accepting the Terms of Service and the Privacy Policy. The User undertakes to provide true and up-to-date data and to update it whenever it changes.

The Account is personal — you may not share your login and password with third parties. The User is responsible for securing their password and for all actions taken in the Service using their Account.

The Service Provider reserves the right to verify the email address at registration and to suspend the Account if there is a reasonable suspicion of a breach of the Terms — see §10.

6§6. Free Trial

The Service Provider may offer a free trial on the terms specified in the registration dashboard. The free trial is for testing purposes and is subject to functional or time limitations. After the trial ends, access expires unless the User purchases a paid Plan.

7§7. Subscription, Prices, and Payments

Sempuls is provided on a subscription basis. The User chooses a Plan according to the current Pricing. The Pricing is available in the Service and may change in accordance with the rules in §13 — changes do not apply to subscriptions that have already been paid for, until the end of the paid period.

All prices in the Pricing are given in Polish zloty (PLN) and include VAT (23%), unless expressly stated otherwise.

The billing period is one calendar month or one year — depending on the User's choice. The subscription renews automatically for the next period unless the User cancels it before the period ends.

Payments are processed through external payment providers (including Stripe, PayU, and Przelewy24). Sempuls does not store payment card data — it is processed by the payment provider on its own servers.

After the payment is posted, the User receives a VAT invoice at the e-mail address provided in the dashboard. The invoice is also available for download in the dashboard.

8§8. Right of Withdrawal (14 days) — Consumers and Entrepreneurs with Consumer Rights

A Consumer (and an Entrepreneur with consumer rights) has the right to withdraw from a distance contract within 14 days of the date it was concluded, without giving any reason and without incurring costs other than those indicated below. It is enough to send a withdrawal statement to info@sempuls.com within that period (statement template — see the end of the Terms).

Important exception for digital content (Art. 38 point 13 of the Consumer Rights Act): the right of withdrawal does not apply if performance (delivery of digital content not supplied on a tangible medium) began with the Consumer's express and prior consent before the withdrawal period expired, and the Consumer was informed that giving that consent means losing the right of withdrawal — and confirms that consent.

What this means in practice for Sempuls:

• If at checkout you indicate that you want immediate access to the dashboard and features before the 14 days have passed — and you confirm the loss of the right of withdrawal — you lose the right to a refund of the fee.
• If you do not give such consent, performance will begin only after 14 days have passed from the conclusion of the contract. During that time you may withdraw without giving a reason and receive a full refund.
• Regardless of the mode, the refund is made within 14 days of receiving the withdrawal statement, using the same method used for the payment (unless the Consumer expressly agrees to a different method).

Withdrawal statement template

Addressee: Visomedia Konrad Grodecki, ul. Trzebowiańska 9, 54-153 Wrocław, info@sempuls.com

I hereby inform you of my withdrawal from the contract for the provision of the Sempuls service concluded on ……………………
Consumer's full name: ……………………
Email / account login: ……………………
Date: ……………………
Signature (paper version only): ……………………

9§9. Termination and Cancellation of Subscription

The User may cancel the subscription renewal at any time in the dashboard ("My account" → "Plan"). Cancellation means the subscription will not be extended for the next period, but access remains active until the end of the period already paid for.

The User may also delete the Account. Deleting the Account is equivalent to terminating the contract at the moment of its effective deletion. The Service Provider deletes the User's data in accordance with the Privacy Policy, subject to legal requirements (e.g., invoices — archived for 5 years).

The Service Provider may terminate the contract with 30 days' notice for important reasons (e.g., discontinuation of the service). In that case, the unused portion of the subscription is refunded proportionally.

10§10. Prohibited Conduct and Account Suspension

The User undertakes not to:

• use Sempuls for activities that violate the law, copyrights or personal rights of third parties;
• attempt to circumvent security measures, including attacks, scanning, reverse-engineering attempts, or scraping the data of other Users;
• share Accounts with third parties, including selling access or sharing a single Account among multiple businesses in a way that circumvents Plan limits;
• introduce content containing viruses, malware, or malicious code into the Service;
• use Sempuls in a way that places a disproportionate load on the infrastructure (e.g., API request spam, scraping with bots).

In the event of a violation, the Provider may — after first calling on the User to cease the violation (unless the violation is flagrant) — suspend the Account, restrict access, or terminate the agreement with immediate effect. If the agreement is terminated due to the User's fault, fees paid for the current period are non-refundable.

11§11. Liability

The Provider makes every effort to ensure that Sempuls operates continuously and correctly. SERP, AI Overview, and ranking data come from third-party providers (DataForSEO, Google, Anthropic) — the Provider is not responsible for the accuracy, completeness, or timeliness of this data, nor for changes to search engine algorithms that affect the User's SEO results.

AI-generated content (audits, posts, descriptions) is a suggestion. The User decides independently whether to implement it and bears responsibility for doing so. The Provider does not guarantee specific SEO results or the achievement of any particular search engine position.

The Provider is not liable for interruptions to the Service caused by: maintenance work (announced in advance), force majeure, actions of third-party providers (Google API outage, DataForSEO issue), DDoS attacks, or internet network failures.

For Users who are not Consumers, the Service Provider's total liability under the contract is limited to the amount of fees paid by the User in the 12 months preceding the event giving rise to the damage, excluding intentional damage. This limitation does not apply to Consumers.

12§12. Complaints

The User may submit complaints regarding the operation of Sempuls to info@sempuls.com. A complaint should include: the account login or email, a description of the problem, and — where possible — the date it occurred and screenshots.

The Service Provider handles complaints within 14 days of receiving them. The response is sent to the email address provided in the complaint.

Consumers have the right to use out-of-court complaint and redress mechanisms, including the European Commission's ODR platform: ec.europa.eu/consumers/odr.

13§13. Changes to the Terms and Pricing

The Service Provider may amend the Terms for important reasons, in particular: changes in the law, changes to the Service's functionality, or changes on the part of providers (Google, DataForSEO). Users are notified of every material change by email and by a message in the dashboard at least 14 days before the change takes effect.

If the User does not accept the changes, they have the right to terminate the agreement with immediate effect. The unused portion of the fee will be refunded proportionally.

Pricing changes do not affect subscriptions that have already been paid for — the User keeps the existing price until the end of the paid period. The new price applies at the next renewal.

14§14. Copyright

All elements of the Service — code, graphical interface, logo, documentation, marketing materials — are protected by copyright and are the property of the Provider or are used under appropriate licenses. Use of the Service does not transfer any copyright to the User.

Content entered by the User (keywords, project descriptions, settings) remains the User's property. The User grants the Provider a limited, non-exclusive license solely to the extent necessary to provide the service (e.g., saving to the database, processing by AI modules to fulfill a request).

15§15. Personal Data

The rules for processing Users' personal data are described in the Privacy Policy, which forms an integral part of the Terms of Service.

16§16. Final Provisions

The governing law for agreements concluded under the Terms of Service is Polish law.

Any disputes arising from the use of Sempuls will be settled amicably by the Parties. If no agreement is reached, disputes will be resolved by:

• in the case of disputes with Consumers — the court having jurisdiction under the provisions of the Code of Civil Procedure (usually the court competent for the Consumer's place of residence);
• in the case of disputes with Businesses — the court having jurisdiction over the Provider's registered office, i.e. the court with jurisdiction for Wrocław.

The Terms of Service take effect on the date of publication. The invalidity of any provision does not affect the validity of the others — the relevant provisions of generally applicable law apply in its place.

In matters not regulated by the Terms of Service, the following apply in particular: the Act on the Provision of Services by Electronic Means, the Consumer Rights Act, the Civil Code, the Personal Data Protection Act, and the GDPR.